Resources Library by ANA

Great results from ambiguous sources

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.This paper details...

Catalogue: Panel Research 2006

Authors: Reg Baker, Theo Downes-Le Guin, Joanne Mechling

October 8, 2006

Questionnaire length and fatigue effects

Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Andrea LaBruna, Sandra Rathod

April 17, 2005

Global customer satisfaction monitoring

This paper reviews some of the key issues facing organisations that monitor customer satisfaction on a global basis.In particular, it investigates the banking sector and draws on the experience of global financial institutions in terms of designing a...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

February 1, 2005

Peer survey method

The information available about the world of youth is not sufficient to foster our understanding or perception of it. Can the quality of 'listening' be improved by enhancing interpersonal relationships, thereby stimulating a better acquisition of...

Catalogue: ESOMAR Conference On Age 2005

Authors: Angela Cortese, Roberto Porciello

Company: Focus S.r.L.

January 30, 2005

Means-end chains analysis online

Means-end chain analysis has gained a lot of popularity in recent years both in academic research and in practice. However, the approach has also met quite some criticism, both at the theoretical and at the methodological level.This paper contributes...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Morten Schroder, Suzanne Beckmann

Company: Wilke Research

October 10, 2004

Low response and purchase rates in the automotive industry

Based on a survey among 22 direct marketing experts and in-depth project experiences within automotive industry, the authors identify two key issues: first, when the success of direct marketing campaigns should be measured; and second, when the...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Johannes Ruhland, Wendy Gersten

March 1, 2004

Data processing

Data processing in commercial market research agencies is facing major change. This paper explores what forces are driving this change and how the world of survey processing will need to adapt and evolve over the coming years.These forces of change...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Garj Basi

February 1, 2004

From e-surveys to e-interviews

It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: German Loewe

Company: Netquest

February 1, 2004

Publishing survey results with XML tables

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools.The intended audience is people with some awareness of...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Iain MacKay

February 1, 2004